Why does a simulated public sphere need view counts?

Because the event horizon of the spectacle must include the entire world, of course.

Dan Faltesek

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In the past few days one of the new features on the platform of the before time, twitter, is a live view counter for every post on the site. Reactions seem to range from “meh” to “but why?” The practical answer is that the leadership of the company wants to make it clear to several audiences that there are in fact views happening on the platform. For those who still believe themselves to be…

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Dan Faltesek

Associate Professor of Social Media, Oregon State: These are my opinions, not theirs. Read my book: Selling Social Media (Bloomsbury Academic), 2018.