The end of the runway for Disney

When I talk to sports fans, I am often left questioning the numeracy of the public. Dollar values for college sports rights seem to be infinite, as if ESPN could afford at least 50 m for every team playing D1 football. Surely these games have 90 share in their home markets? Except they don’t and their overall ratings are good for this fragmented era, but not magically high. Convergence, as theorized by Jenkins, lead to amazing cross-polination for a limited time, and was good business for several years while legacy finance was still in place. It is true that sports are often the biggest things we…