Ordinary Time

Dan Faltesek
4 min readFeb 25, 2021

In the course of my daily rummaging through Twitter I saw a strange take: GameStop didn’t matter because it wasn’t still everything. Because the stock wasn’t still in infinite bubble mode the story was over and because the story moved to a new phase that means it “didn’t matter” in the first place. This seems like an absolutely goofy take to me as I have talked with dozens of people personally involved in the story through their efforts to lift the stock to the moon.

Then it hit me — for some people now the only story that mattered was the one that could never end. It warmed up in Texas, the story must…

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Dan Faltesek

Associate Professor of Social Media, Oregon State: These are my opinions, not theirs. Read my book: Selling Social Media (Bloomsbury Academic), 2018.