Modeling #Squadgoals: Finding the Squads

Exec Summary: #Squadgoals is an index of fandoms often ignored by the popular press, this computational approach mines the use of this hashtag, with all the possibilities and pitfalls inherent in that method.

If you are not familiar with youth culture, this post won’t be particularly meaningful for you, even some folks I know who are tuned in, don’t know about squad goals. Such as…

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Method

Our method? We scraped Twitter for all uses of the hashtag #squadgoals, this is frankly more interesting than the use of #relationshipgoals or even just #goals. We then used Mallet to do topic analysis of the resulting scraped Tweets.

Results

Results expressed as a dendrogram:

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Squad Ranks

Results as a list with pictures.

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Associate Professor of Social Media. Oregon State University. Read my book: Selling Social Media (Bloomsbury Academic), 2018.

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