If you have read my posts over the years, you can find plenty of evidence that Facebook has never had a particularly strong understanding of the public sphere. Mark Zuckerberg in particular does not understand communication, from the vitamix theory of the public sphere, inability to understand affect in decision making, intends to stop trying to get people to like the company (is that what they were doing?). At least in the last weeks they seem to be understanding that if their platform is extremely unpleasant you won’t like it.

The Grid.
On Advertising

Associate Professor of Social Media, Oregon State: These are my opinions, not theirs. Read my book: Selling Social Media (Bloomsbury Academic), 2018.

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