Big if True: The Next Big Thing is Speculative Journalism

Dan Faltesek
8 min readNov 27, 2020

This is the post-Four Seasons landscaping media ecology. Ugly, fact-free press conferences held under absurd conditions are ostensibly to be taken as something other than what they are. Reductio ad absurdum is an important mathematical idea — if one reduces an equation to say 2+2=5 or that 2+2 does not equal 4, you know it is wrong. Without a mooring in the not-absurd journalism goes entirely off the rails, becoming bad drama or a full-scale farce.

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Dan Faltesek

Associate Professor of Social Media, Oregon State: These are my opinions, not theirs. Read my book: Selling Social Media (Bloomsbury Academic), 2018.