In the promotional commercial for the Golden Globes, the ultimate punchline delivered was: “if we play our cards right, this will be the last awards show.” Their point was facetious of course, they, Poehler and Fey, are among the finest in the hosting game. Very slightly edgy, but never misunderstood — the ultimate combination for a moderately reflexive moment. Awards allow for a group of writers, actors, or some other interested audience, to offer some kind feedback about what is good, and what is not as good. …

Dan Faltesek

Associate Professor of Social Media. Oregon State University. Read my book: Selling Social Media (Bloomsbury Academic), 2018.

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